I'm a Product Designer with a background in building and operating a clothing brand.
Over three years, I worked across marketing,e-commerce,operations.
What interested me most wasn't selling products. It was understanding behavior.
Why would customers abandon a purchase halfway through?
Why did small changes sometimes lead to completely different outcomes?
That experience taught me that business decisions, user behavior, and product experiences are deeply connected.
Today, I design digital products with the same mindset:
understanding people, identifying friction, and turning that chaos into something clear.
